According to PsPrint, you can expect to pay around $1,415.00 for 4,000 door hangers, or 0.35 cents per hanger. These costs are broken down as follows: Some home service companies swear by door hangers to introduce themselves to new neighborhoods, advertise new services, or advertise special offers and discounts. Even if you decide that door hanger marketing isn`t your cup of tea, you should know that there are many other methods to market your business, such as email and postcard marketing, social media ads, and even ads for local services. We`ve listed some of the most common pros and cons of hanging-out advertising, as well as cost, legality, and other issues that can help you decide whether or not to add them to your service business` marketing strategy. Some customers consider the use of business door hangers to be invasive and even illegal, but simply kicking them out of a customer without engaging in conversation is called solicitation. A quick call today can save you thousands of dollars on printing, shipping, and subsequent legal fees. But with all the other print ads, digital ads, and direct mail vying for your customers` attention, are door hangers really worth it? Solicitation is usually legal because you are not directly selling a product or service (advertising). Here are four advertising tips for door hangers to help you get started with your first campaign: You can save money by designing the door hanger yourself. You can also see if your local print shop offers a discount when you order business cards, door hangers, and flyers together. The most important thing is to do your demographic research.
For example, do not deliver high-end door hangers for cleaning the house to a student neighborhood. What marketing method or combination of methods will you use to grow your business? That being said, you should always check with your local municipal office to make sure you`re not violating a bylaw. Door hanging advertising is especially effective for services that take place regularly (lawn mowing) or seasonally (HVAC), as you can set their delivery for when the customer is most likely to need you. They are less effective for one-off services, such as the demolition of swimming pools. When it comes to distribution fees, you don`t save. Only hire a supplier who has a good reputation and can trust to get the job done. Door hanger marketing can be very popular, but deciding whether to use it or not is very personal. You need to analyze the pros and cons and determine exactly how much a campaign will cost. While we can`t make the decision for you, we can urge you to keep your marketing systematized so you can track results and get feedback on your time and spend.
