Jobs saw this as a way to have “top-notch” employees in any role. For example, Ron Johnson – Senior Vice President of Retail Operations until November 1, 2011 – was responsible for site selection, store service and store layout, but had no control over inventory in his stores. This was done by Tim Cook, who had a background in supply chain management. [497] Apple is known for strictly enforcing liability. Each project has a “person directly responsible” or “DRI” in Apple jargon. [487] [498] For example, when Scott Forstall, senior vice president of iOS, refused to sign Apple`s official apology for numerous flaws in the redesigned Maps app, he had to resign. [499] Unlike other large U.S. companies, Apple offers a relatively simple executive compensation policy that does not include benefits offered by other CEOs, such as country club fees or private use of corporate aircraft. The company generally grants stock options to officers every two years. [500] Steve Jobs was a big fan of The Beatles and it has been suggested that he chose the name Apple Computers because he admired the Beatles so much.
The Beatles` label was Apple Corps. In March 2013, Apple filed a patent for an augmented reality (AR) system that can identify objects in a live video stream and present information corresponding to those objects through a layer of computer-generated information superimposed on the real image. [210] The company also made several high-profile hiring decisions in 2013. 2. In July 2013, Apple hired Paul Deneve, the Belgian president and CEO of Yves Saint Laurent, as vice president, reporting directly to Tim Cook. [211] An announcement in mid-October 2013 revealed that Angela Ahrendts, CEO of Burberry, had been hired as Apple`s senior vice president in mid-2014. Ahrendts previously led Burberry`s digital strategy for nearly eight years, and during his tenure, revenue reached about $3.2 billion and shares more than tripled. [212] She resigned from Apple in 2019.
[213] While the phone book may have played a role, the collection of all the evidence points to a major reason for the Apple name: Jobs and Wozniak simply liked it very much. And maybe, just maybe, they just couldn`t come up with anything better, and their goal wasn`t on the name, but on letting this company work in a garage with little or no money. Who would have thought that years later, this makeshift company would be a globally recognized tech giant and its products would top the sales charts year after year? Life can indeed be a fun thing. Apple Inc. is known as an innovative company that challenges the status quo and established norms. Again, the use of Saussure`s semiotic model, the Signified, is an apple, but taken with a bite. Since Apple is considered a challenger in the industry, the most common signifier is the forbidden fruit of biblical reference, the Garden of Eden. [396] The signifier is the bite of the apple, and the signifier represented is the tree of knowledge, symbolizing Apple as a rebellious young company ready to challenge the world[394] and the promise to know that an entire culture of Apple users can derive from the product. [396] Apple has a satellite campus in nearby Sunnyvale, California, where it houses a testing and research lab.
[443] AppleInsider claimed in March 2014 that Apple has a top-secret facility for the development of the SG5 electric vehicle project, codenamed “Titan,” under the name SixtyEight Research. [444] Apple has participated in various lawsuits and claims since the beginning of its operations. [665] In particular, Apple is known to actively and aggressively defend its intellectual property interests. Examples of litigation include Apple v. Samsung, Apple v. Microsoft, Motorola Mobility v. Apple Inc. and Apple Corps v. Apple Computer.
Apple has also had to defend itself repeatedly against allegations of infringement of intellectual property rights. Most have been rejected by the courts as shell companies known as patent hunters, with no evidence of actual use of the patents being questioned. [666] On December 21, 2016, Nokia announced that in the United States. and Germany, it has filed a lawsuit against Apple, alleging that its products infringe Nokia`s patents. [667] [668] Most recently, in November 2017, the U.S. International Trade Commission announced an investigation into allegations of patent infringement related to Apple`s remote desktop technology; Aqua Connect, a company that develops remote desktop software, claimed that Apple had infringed two of its patents. [669] The semiotics of the bite and the color of the logo can also be considered from a technological point of view. The bite is the signifier and the computer storage unit, byte, is the signifier.
The rainbow color of the logo shows the message that its computer screen could produce color images. [394] Steve Jobs argued that color was crucial to the “humanization of the company” at the time. [396] The statement was issued following the release of the results of the survey into the labour practices of its suppliers in early 2010. Foxconn was not specifically named in the report, but Apple has identified a number of serious labor violations, including Apple`s own rules, and child labor has occurred at a number of factories. [562] Apple is committed to implementing changes after suicides. [563] The name was also a good slogan in its early days: “Byte into an Apple.” In 2010, Climate Counts, a nonprofit organization dedicated to targeting consumers for the greenest businesses, gave Apple a score of 52 points out of a possible 100, placing Apple in the top “Stride” category. [580] This was an increase from May 2008, when Climate Counts gave Apple only 11 points out of 100, placing the company in last place among electronics companies, at the time Climate Counts also referred to Apple with a “stucco icon,” adding that Apple at the time was “a choice to avoid for the climate-conscious consumer.” [581] So, there you have it, that`s the story behind how Apple got its name. According to Apple co-founder Steve Wozniak, Jobs had just returned from an Oregon farm that Jobs called an “apple orchard” and suggested naming his company “Apple Computer.” Wozniak went on to explain in his iWoz autobiography that they both tried to come up with more technical names but couldn`t, so they chose Apple.
